Asda to open new convenience stores across UK

by | Oct 18, 2022

Asda said on Tuesday that it plans to open its first two standalone convenience stores before Christmas, under a new ‘Asda Express’ brand.
The stores will bring “Asda value and great products to more local communities across the UK,” it said.

The Asda Express stores will open at Sutton Coldfield on 8 November and Tottenham Hale, London, on 6 December, creating 37 new jobs. Asda plans to launch a further 30 sites, creating about 500 new roles, next year, as part of a ‘test & learn’ approach to developing its convenience model.

The supermarket chain said it has a “significant” opportunity to grow sales and market share in a sector where it currently has a limited presence. Asda pointed to an IGD Convenience Market forecast from June 2022, which suggested that sales in convenience stores were forecast to grow by 13% to more than £50bn by 2027.

Both Express stores are purpose built and situated in residential areas. Each will stock around 3,000 products, including a comprehensive range of fresh, ambient and chilled groceries, as well as products from Asda’s premium Extra Special range and a broad selection of beers, wines and spirits.

There will also be a range of hot and cold ‘food for now’ options from Asda and partner brands including Leon, plus ‘food for later’ choices such as ready meals and a selection of £10 meal deals for two people.

Asda co-owner Mohsin Issa said: “The launch of our first two Asda Express convenience stores is a landmark moment for our great business and a key step on our journey to bring Asda to more customers in more communities right across the UK.

“The stores have been designed to cater for a broad range of customer needs – whether that’s popping in for a pint of milk, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch. We’re confident customers will find everything they need in these stores and enjoy the convenience of having a new type of Asda store on their doorstep.”

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