Luxury fashion brand Burberry said on Wednesday that chief creative officer Riccardo Tisci will be stepping down at the end of the month.
Tisci has decided to leave after almost five years, during which he spearheaded Burberry’s creative transformation.
Burberry said that under his creative leadership, the company “re-energised its brand image, introducing a new visual identity and reviving the Thomas Burberry Monogram”.
Tisci will be succeeded by Daniel Lee, who will join the group on 3 October. Burberry said that Lee – an award-winning designer – will be based at the company headquarters in London and report to chief executive Jonathan Akeroyd.
From 2018 to 2021, Lee served as creative director at Italian luxury brand Bottega. He was previously director of ready-to-wear design at Celine, which he joined in 2012, and he has also worked at Maison Margiela, Balenciaga and Donna Karan.
Akeroyd said: “Riccardo has played a pivotal role in repositioning Burberry. He has enhanced our creative language, modernised and elevated our product offer and brought a new generation of luxury customers to our brand.
“On behalf of everyone at Burberry, I would like to thank him for his creative leadership and wish him the very best for the future.”
