Capital Group sets sights on UK OEIC range as first brand campaign is launched

  • Capital Group today announces its intention to launch a range of OEICs in the UK
  • Making the best of Capital Group’s investment capabilities more accessible to UK intermediaries and their clients
  • Demonstrates our continued investment in the UK and in particular to the intermediary market

Capital Group, one of the largest and most experienced investment companies in the world with assets under management of  £1.7 trillion, today announces its intention to expand its services in the UK to better support the intermediary market with a range of Open-Ended Investment Companies (OEICs). Subject to approval by the Financial Conduct Authority, the range will comprise active, long-only equity and fixed income fund strategies. The announcement comes as the company unveils its first sustained brand campaign to raise awareness of Capital Group in the UK.

Chris Miles, Head of UK Financial Intermediaries at Capital Group, said: “Over the last few years we’ve been broadening our range of investment services for clients and intermediary partners and investing more widely in the UK business for this purpose. Our intention to launch an OEIC range is the next step to meeting the needs of UK clients and signals a clear commitment to growing our services in the UK market and strengthening our relationships with financial intermediaries.  It’s about making the best of Capital Group’s investment capabilities more accessible to UK intermediaries and their clients.

“Our UK brand campaign, which goes live today, highlights our distinct long-term approach to investing, built around the Capital SystemSM. This year, we celebrate 90 years of delivering for clients and we’re excited about more people getting to know what makes Capital Group different and highlighting our strong credentials in helping clients achieve their long-term goals.”

The Capital System drives a unique approach to active management, combining the power of diversity and collaboration with high-conviction investing. Rather than relying on so called star fund managers, it is based on a multiple-portfolio-manager system, where the portfolios are divided into a number of segments, called ‘sleeves’ run by individual managers chosen for their diversity of views, backgrounds and styles. In addition, a sleeve of the portfolio is often managed by analysts. For example, on Capital Group New Perspective Fund (LUX) there are seven Portfolio Managers together with a sleeve of the portfolio run by analysts. This brings the benefits of independent high-conviction decision-making and diversification in a single portfolio.

Allyson Foster, Head of UK Marketing, commented: “As an adviser-led business we want to send a strong message to the UK market about the value of partnerships in the realisation of people’s financial goals. Our debut UK brand campaign will seek to bring to life the core elements of Capital Group’s unique approach to investing and inspire people to take control of their financial futures.”

The creative strategy, which turns the ‘Can I?’ strapline into ‘I Can’, will be sustained throughout 2021 and will look to raise awareness of Capital Group by advertising online across key trade, business and social media channels.

With operations in the UK for more than 40 years, London is Capital Group’s second largest investment office globally and currently has 31 Luxembourg-domiciled UCITS funds available to UK investors.  Capital Group employs approximately 450 associates in the UK, including 70 investment professionals, across a range of functions. Recently, Broadridge’s independent panel of fund selectors voted Capital Group as the fourth strongest fund management brand globally.

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