Written by Pierre Debru, Head of Quantitative Research & Multi Asset Solutions, WisdomTree

Looking at equity markets as a conflict between Value stocks and Growth stocks has become a reflex for many market commentators.

‘Growth is beating Value’ (or the other way around) is always a good headline. Value stocks are defined as basically cheap stocks and it is, therefore, possible in any index, to point to the Value side of that index.

Growth stocks are defined as stocks with above-average growth prospects. So again, it is possible to look at an index and point to the growthiest stocks. The main index providers have done exactly that by splitting their main indices in two down the middle, a Growth and a Value version, as early as the 1980s.

 Using Value and Growth to explain the last ten years

While simplistic and playing into human’s love of false dichotomies, it is true that this narrative explained the last ten years of equity performance pretty well. From the overwhelming domination of Growth stocks, in a negative interest rate environment where investment was cheap, to the start of a Value revival last year, on the back of the most aggressive tightening cycle in decades.

Figure 1: Relative performance of Growth vs Value in the last ten years

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Source: WisdomTree, Bloomberg. From 31 January 2013 to 31 January 2023. Growth is proxied by the MSCI World Growth net TR Index. Value is proxied by the MSCI World Value net TR Index.

You cannot invest directly in an index. Historical performance is not an indication of future performance and any investment may go down in value.

What about the other factors? Didn’t Quality perform better over that period?

However, most things in our world can’t be reduced to a simple choice. Academics have demonstrated over the last five decades that multiple other factors can be used to slice and dice the markets to create outperforming portfolios. In the 90s, Fama and French introduced their 3-factors model using Value but also Size and Momentum to explain market returns. More recently, they added Profitability (often called Quality) and Investment in a new 5-factors model.

Looking at the performance of the seven leading factors over the last ten years, we note that while Growth beat the market by 1.6% per annum and Value underperformed by 1.9% per annum, the strongest factor was, in fact, Quality with an outperformance of 2.3% per annum[1].

Is Quality Value or Growth, then? 

Using Quality as a third lens, we observe that companies in the Value index are, on average, less profitable than those in the benchmark, and that those in the Growth index are, on average, more so. 23% of the S&P 500 Value exhibit less than 10% in return on equity (ROE) versus less than 5% for the S&P 500 Growth. And 25% of the S&P 500 Growth has more than 50% in ROE versus less than 5% for the Value index.

Figure 2: S&P Value and S&P Growth holdings split by return on equity

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Source: WisdomTree, Bloomberg. 31 January 2023. Return on equity reflects the consensus estimate for return on equity (that is, the mean of sell-side analyst estimates).

You cannot invest directly in an index. Historical performance is not an indication of future performance and any investment may go down in value.

However, what is fascinating is that in the Value index, there are still some very profitable companies and in the Growth index, there are still some unprofitable companies. In other words, the Value/Growth dichotomy is very different from the High Quality/Low Quality one. The market could therefore be split not into two indices (Value and Growth) but into four:

  • High-Quality Value
  • High-Quality Growth
  • Low-Quality Value
  • Low-Quality Growth

Historically, High-Quality Value has outperformed High-Quality Growth 

Using academic data, it is possible to splice US equity markets since the 60s into groups by fundamental data. In Figure 3, we focus every year on the 20% of the universe with the highest operating profitability (that is, High Quality in Figure 3). That group is then split into five further quintiles depending on their valuations (using price to book (P/B) as a metric) from the cheapest to the most expensive.

In Figure 3, we observe that picking profitable companies with high P/B would have outperformed the market since the 60s but would have underperformed profitable companies in general. On the contrary, picking cheaper High-Quality companies would have outperformed both the market and the overall High-Quality grouping. In other words, Quality Value has outperformed Quality Growth over the last 60 years in US equity markets. Looking at other geographies, such as Europe, we find similar results.

Figure 3: Annualised returns of High-Quality portfolios of US stocks based on their valuations since the 1960s 

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