(Sharecast News) – Online gambling company 888 Holdings said on Tuesday that it has agreed to a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive Entertainment.
Under the new agreement, 888 will continue to power the World Series of Poker (WSOP) brand’s online poker rooms as the company plans its entry into new regulated markets. 888 noted that WSOP is the world’s most prestigious and longest-running poker series, with hundreds of thousands of entrants from across the globe competing for millions of dollars.
The agreement will see the launch of “Poker 8”, which is 888’s next generation software, in the US. Poker 8 launched in Europe in November 2020.
In addition to powering the WSOP online poker brand, 888 will also continue to supply its proprietary casino platform and content to CIE’s casino brands, Harrah’s and World Series of Poker Casino in New Jersey.
Yaniv Sherman, head of US of 888, said: “Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come.
“Our extended relationship will also enable 888 to gain a presence in new U.S states following the required regulatory approvals, which presents an important opportunity in our long-term development strategy for the US market.”
