Marketing firm 4imprint said on Friday that recent positive trading momentum had continued and that it now expects full-year group revenues to be roughly $1.1bn.
4imprint said October year-to-date order counts in its primary North American business were up 32% over 2021, while average order values remained “buoyant” at 6% above the prior year. Overall year-to-date demand revenue was 40% higher than in 2021.
Both new customer acquisition rates and existing customer retention statistics also remained at or above the company’s expectations.
“With consistent productivity from our marketing activities, relative stability in gross margins and operational leverage over the fixed and semi-fixed elements of the cost base, we now expect 2022 group profit before tax to be towards the top end of the current range of analysts’ forecasts, and not less than $90.0m,” said 4imprint.
The FTSE 250-listed group also said it remains in “a strong financial position”, with a cash balance of $79.0m at the end of October, following payment of $10.6m in interim dividends.
As of 0855 GMT, 4imprint shares were up 5.17% at 3,760.0p.
Reporting by Iain Gilbert at Sharecast.com
