4imprint said on Friday that it was on track to meet full-year expectations despite supply chain issues, amid a recovery in demand.
In an update on current trading, the group said it has made further “encouraging progress against the backdrop of continuing uncertain and volatile market conditions”.
At its interim results in August, it noted that demand activity in June and July had made a good recovery, with order counts running at around 100% of 2019 levels. In the second half to the end of October, weekly order totals have averaged 2% above 2019 levels despite the company’s primary US market being hit by the Delta variant.
4imprint said customer acquisition has remained strong, with new customer orders since the half year up 8% versus the same period in 2019.
“This gives us confidence that the significant adjustments made to the marketing mix over the course of the pandemic have worked well, further strengthening our position in the market looking forward,” it said.
“Pandemic-related global and local supply chain issues continue to cause inventory availability challenges, increased production times and product cost inflation in the second half of 2021. Our team is working to address these challenges wherever possible through sourcing alternative products for our customers from our wide range and, as our visibility improves, using price adjustments and other creative strategies to help mitigate cost pressure.”
Notwithstanding ongoing market uncertainties, 4imprint expects its full-year financial performance to be in line with expectations.
