Online betting company 888 Holdings said it has signed an agreement with five industry veterans to form a new joint venture that will operate its brands across selected African markets.
The company on Tuesday said it had invested in a minority stake in 888AFRICA, with the option to increase this to take control, and ultimately own up to 100% of the venture in the future. No financial details were disclosed.
888AFRICA will be led by Christopher Coyne, former chief marketing officer at The Stars Group; Andrew Lee, current chairman of Voxbet; Alex Rutherford, former chief product officer at Editec Online; Ian Marmion, former Stars Group sportsbook trading director; and Helen Scott-Allen, former CFO of Premier Bet.
