Boohoo cuts margin guidance as costs rise

Boohoo said sales growth improved in September after record first-half sales but the fast-fashion group trimmed its annual margin guidance because of rising costs.
Adjusted pretax profit for the six months to the end of August fell 20% to ยฃ63.8m as revenue rose 20% to ยฃ975.9m. Boohoo said profit fell because of rising costs such as increased marketing spending, warehouse moves and shipping costs.

Revenue rose after the company snapped up brands such as Debenhams and Burton, Dorothy Perkins and Wallis from the remnants of Philip Green’s empire.

Boohoo said it expected sales to rise by 20-25% for the full year, suggesting growth of 20-30% in the second half. The rate of gross sales growth increased in September compared with the second quarter as consumer demand recovered, it said.

The company said it expected higher costs in the first half to continue along with rising freight inflation and higher wages paid to warehouse workers. The adjusted earnings margin is likely to be 9-9.5% compared with earlier guidance of 9.5-10%.

Boohoo also said capital spending would be higher than previous guidance at about ยฃ275m instead of ยฃ250m. The company said it expected pressures affecting earnings to normalise over the medium term.

Chief Executive John Lyttle said: “Entering the second half of the year, the group is well positioned to accelerate its growth and our confidence in the group’s medium-term targets remain unchanged. We will continue to invest across our platform, people and technology as we look to further cement our position as a leader in global fashion ecommerce.”

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