WPP said it has bought UK-based technology company Cloud Commerce Group (CCG) for an undisclosed sum.
CCG helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair, WPP said on Tuesday.
“The platform powers over £1bn in gross merchandise value annually through its various integrations,” it added.
CCG will join WWP’s Wunderman Thompson global network as part of its commerce and technology proposition.
“This acquisition reflects WPP’s ongoing investment into strengthening its commerce offer for clients and is aligned with WPP’s accelerated growth strategy and focused merger and acquisitions approach, building on existing capabilities in the areas of experience, commerce and technology.”
