Vanguard has announced the appointment of Matthew Haigh as Head of Adviser Sales, UK following the retirement of Tania Allerton earlier this year.
In the role, Matthew will lead the team responsible for developing Vanguard’s long-standing relationships with UK financial advisers. He will report to Gillian Hepburn, who has taken on the expanded role of Head of UK Adviser Solutions and Sales.
Gillian Hepburn, head of UK adviser solutions and sales commented:
“As a Vanguard stalwart, Matt has spent more than a decade working with financial advisers and intermediaries across the UK. He brings a deep understanding of the challenges advisers and their clients face, and we’re delighted to see him step into the role.”
“I’m also excited to be taking on a broader role within our Financial Adviser Services team connecting solutions and business development to support a joined‑up experience for advisers and better outcomes for clients.”
Matthew Haigh, head of adviser sales, UK commented:
“We have several exciting initiatives planned over the coming months, including additional investment solutions and insights. The team and I look forward to working with the adviser community to ensure we continue to deliver the support that matters most to them.”
Vanguard works with over 5000 adviser firms and intermediaries in the UK, who entrust c.£180 billion to Vanguard’s mutual funds, multi-asset solutions, Model Portfolio Services and ETFs. [1] Vanguard serves UK advisers through dedicated Adviser, Wholesale and Digital and Execution Only (DXO) client teams.
Matthew joined Vanguard in 2014. He has worked across adviser and wholesale client teams at Vanguard and held senior sales and relationship roles working with advisers, wealth managers, platforms and institutional clients across the UK. Matthew has also served as a Strategic Leader on ETF initiatives, helping to shape industry engagement on accelerating adoption—including initiatives to support education, improve platform integration and convene senior stakeholders across the ETF ecosystem.
[1] Source: Vanguard as of 31 December 2025
