AI continues to dominate conversations across the advice profession and it remains one of the most popular topics with readers of IFA Magazine. But beyond the hype, what does AI actually mean for financial advisers in practice? Is it friend or foe?
In the latest episode of the IFA Talk podcast, hosts Sue Whitbread and Matt Williams explore how AI is beginning to reshape the advice process. Joining them is Mark Whitcroft, CEO and co-founder of PlannerPal, an AI-powered workflow tool designed for financial advisers and wealth managers.
What AI means for advisers
PlannerPal helps firms automate and streamline time consuming processes such as meeting notes, document reviews and CRM updates, working alongside the systems advisers already use. In this conversation, Mark shares what he is seeing as more advice firms start integrating AI into their businesses.
Together they discuss how AI is changing advisers’ day to day work, the common mistakes firms make when adopting new technology, and how AI could improve outcomes for clients.
Protecting the human side of advice
They also address the big question many advisers are asking, whether AI could threaten the human side of advice. As the discussion highlights, the real opportunity may lie in using technology to reduce admin and give advisers more time to focus on their clients.
Be sure to check out this episode and all other episodes of IFA Talk on Spotify, Apple Podcasts, and Amazon!
Mark Whitcroft
Mark has over 20 years of experience across fintech and financial services. Before founding PlannerPal, he was a Founding Partner of a global fintech-focused venture capital firm backed by the likes of Barclays and J.P. Morgan, where he helped scale more than 30 fintech businesses serving banks, asset managers, and wealth managers.
He has advised leading wealth management firms and previously sat on The Investment Association’s FinTech Advisory Board. Mark’s deep sector experience shapes PlannerPal’s focus on removing admin, strengthening compliance, and giving advisers more time to focus on clients.
Disclaimer
IFA Talk is for financial professionals only. All material has been carefully checked for accuracy, but no responsibility can be accepted for inaccuracies. Wherever appropriate, independent research and whatever necessary legal advice should be sought before acting on any information contained in this podcast.
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