This week on IFA Talk, Sue and Matt are joined by financial planner, Craig Palfrey, Founder at Penguin, for a conversation that goes far beyond the technical side of estate planning.
With pensions facing IHT from 2027 and intergenerational wealth planning becoming a growing focus for advisers, Craig explains why the real value of financial planning increasingly lies in human engagement, behavioural coaching and building long-term relationships with clients AND their families.
The discussion also explores why emotional intelligence and communication skills are now just as important as technical expertise, if not more so, how advisers can use AI in practical ways without losing the personal touch, and what the best advice firms will look like over the next five years.
Along the way, Craig shares practical ideas and processes advisers can implement within their own firms to strengthen client relationships and create financial plans built to stand the test of time.
Be sure to check out this episode and all other episodes of IFA Talk on Spotify, Apple Podcasts, and Amazon!
Also, listen to the Brooks Macdonald episode, mentioned in this podcast, by clicking here!
Craig Palfrey
Craig Palfrey is the Founder of Penguin Wealth, a Financial Planning firm built on a simple belief: financial advice should be as much about people as it is about money. Craig has spent over two decades helping families not just grow their wealth, but keep it. His work focuses on multigenerational planning, estate strategy, and building client experiences that ensure advisers don’t just win clients… they keep families for life.
Under his leadership, Penguin has become known for its distinctive, human-first approach, from client briefings and family meetings to next-generation workshops, all designed to deepen relationships and create natural, consistent referrals. Craig is also an advocate for doing things differently. Whether that’s redesigning the client experience, embracing AI as a thought partner, or challenging traditional approaches to prospecting, his focus is always the same: work smarter, stay human, and build a business that lasts.
Disclaimer
IFA Talk is for financial professionals only. All material has been carefully checked for accuracy, but no responsibility can be accepted for inaccuracies. Wherever appropriate, independent research and whatever necessary legal advice should be sought before acting on any information contained in this podcast.
Value of investments and income from them go down as well as up, so you may not get back the amount you originally invested.
