Aveni have announced a £12 million funding round led by PXN Ventures, and supported by existing investors Puma Growth Partners, Lloyds Banking Group, Nationwide and Scottish Enterprise.
The investment will accelerate development of Aveni’s Unified Assurance Platform (UAP) and the launch of its new Agent Assure and Agent Approve solutions, purpose-built to assess the conduct risk of AI agents that interact with consumers in financial services.
Aveni is the established market leader in AI adoption across UK wealth and banking, with over seven years of live deployments and product development. Its products Aveni Assist, an AI productivity solution for advisers and operations teams, and Aveni Detect, its AI compliance monitoring tool, are deployed across the UK’s leading banks, wealth managers and financial advisers. Underpinning both is FinLLM, Aveni’s proprietary suite of specialist small language models built for and utilising UK financial services data.
Agentic AI adoption in financial services is accelerating, but deployment at scale is being held back by a critical gap in assurance. With just 2% of firms reporting adequate AI guardrails, the absence of robust, regulated oversight for AI agents that interact directly with consumers is the number one challenge for the industry. Regulators are clear that the mode of engagement, human or machine, is secondary to consumer outcomes, which must be assessed consistently across all interactions.
Agent Assure directly addresses this gap. A natural extension of the Aveni Detect proposition, it enables firms to monitor and manage the conduct risk of AI agents alongside human interactions, in a single unified view. Together with Aveni Assist, Aveni Detect and the new Agent Approve solution, this Assure forms the Unified Assurance Platform: the financial service industry’s first comprehensive framework for assuring both human and agent interactions with consumers at scale.
Aveni is a participant in the FCA’s Supercharged Sandbox programme and has established the Agent Assurance Expert Council to support development of responsible AI governance frameworks. The company is working directly with regulators and industry bodies to shape the emerging standards for AI in financial services.
Joseph Twigg, CEO of Aveni, said: “The continued confidence shown by our existing investors is a powerful endorsement of the direction we’re taking. We have spent seven years building the models, the experience and the regulatory relationships that make us uniquely qualified to solve the hardest problem in AI adoption right now: how do you assure the conduct of an AI agent interacting with a real consumer? Agent Assure is our answer — and this investment accelerates our ability to deliver our full platform at scale.”
Alastair Moore at PXN Ventures, said: “Aveni is fast becoming financial advisers’ go-to tool for helping them leverage AI in a safe and appropriate way. The team now has seven years of live deployments and proprietary models built within the UK financial services sector. Their infrastructure is answering one of the biggest questions in AI adoption: how to manage real client interactions and build trust, so advisers can focus on what they do best. We’re proud to support Aveni through multiple PXN funds, including the Praetura Growth VCT, as they continue their growth journey and demonstrate the world-class fintech capabilities of the North of the UK.”
Ben Leslie, Investment Director, Puma Growth Partners, said: “The impact Aveni is making in deploying AI into UK financial services is already significant, and we continue to see a substantial growth opportunity ahead. With agentic AI adoption accelerating and regulators rightly focused on consistent consumer outcomes, robust assurance for AI agents is rapidly becoming a core requirement for the sector. As a standout example of Scotland’s growing strength as a technology hub, Aveni is well placed to lead this next phase. We are delighted to invest again from our Scotland office to support Joseph, Jamie, Professor Lexi Birch and the wider team as they scale the Unified Assurance Platform and launch Agent Assure.”
Kirsty Rutter, Fintech Investment Director at Lloyds Banking Group, said: “Agentic AI represents a significant opportunity for financial services to enhance customer experience through more personalised interactions. Aveni is helping firms adopt this technology in a safe and responsible way. We’re pleased to continue supporting Aveni’s ongoing development through investment and partnership.”
The continued backing of existing investors reflects confidence in Aveni’s roadmap and market position. PXN Ventures led the round alongside Puma Growth Partners, Lloyds Banking Group, Nationwide and Scottish Enterprise.
