BT in sports talks with Discovery as profit drops

BT said it was in talks with Discovery of the US about forming a sport broadcasting joint venture as the company reported a 3% drop in profit for the first nine months of the year.
Pretax profit for the nine months to the end of December fell to ยฃ1.54bn from ยฃ1.59bn a year earlier as revenue declined 2% to ยฃ15.68bn. Adjusted revenue fell 3% and BT said it expected adjusted revenue to fall 2% for the full year.

The FTSE 100 group said it was in exclusive discussions to combine its sports business with Discovery’s Eurosport UK operation to forge a 50/50 joint venture. The companies are aiming to complete talks in the first quarter for the new company to become operational later in 2022.

BT’s sports unit broadcasts English Premier League and European Champions League in competition with Sky. The company launched the business to defend its broadband service against Sky, which offered free broadband to sports subscribers.

The company was in talks to sell the business to DAZN, a sports streaming service owned by Leonard Blavatnik, but those discussions stalled.

Marc Allera, chief executive of BT’s consumer division, said: “The proposed joint venture with Discovery would create an exciting new sports broadcasting entity for the UK and would act as a perfect home for our BT Sport business.”

BT said revenue declined in the first nine months because of pressures at its enterprise and global divisions, partly offset by growth at Openreach, which operates the UK’s telecoms infrastructure. It blamed Covid-19 and supply chain problems for the expected drop in annual adjusted revenue.

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