Media company Future revealed on Thursday that it had acquired digital-only entertainment publisher WhatCulture.com data insight platform operator Waive for an undisclosed sum.
Future said the acquisition of WhatCulture strengthened its position in the video market, while the addition of Waive would extend its “Aperture” data platform and enhanced data science capabilities.
Chief executive Zillah Byng-Thorne said: “We are delighted to welcome both WhatCulture and Waive to Future. We look forward to working with WhatCulture to further diversify our content and revenue streams, and we are particularly excited about the video monetisation expertise and data insight capabilities that WhatCulture and Waive will bring to the group respectively.”
