Partners Wealth Management (PWM) has unveiled a new brand identity as it enters the next phase of its growth strategy, reinforcing its ambition to establish itself as the leading independent wealth management firm in the UK.
This follows a continued phase of adviser and private client growth, plus a series of acquisitions that PWM has made over the past 12 months including Eastcote Wealth Management, Navigate Capital Management and Johnston Carmichael Wealth. Combined, PWM now has a team of 250 people looking after more than £6bn of assets for 6,000 private clients.
The rebrand delivers a clearer articulation of PWM’s promise – one that is built around clear and personalised advice, centred around what matters most to each client – and is designed to support PWM’s long-term growth, reinforcing its commitment to transparency, simplicity and partnership. At its core, PWM continues to be defined by exceptional advice delivered by exceptional advisers.
While the firm’s brand and identity have evolved to represent its current and future ambitions, its core focus remains on delivering independent, client-first financial advice, that supports people on their journey to financial freedom.
Commenting on the new brand identity, Fiona Oliver, Managing Partner at PWM, said: “Our new identity brings to life the clarity, confidence and purpose we bring to every client relationship. It’s a bold step forward and a powerful statement of who we are today – but our commitment remains unchanged: personalised advice delivered with care, conviction and unwavering focus on our clients’ goals.”
Dean Proctor, CEO of 7IM and Chairman of PWM, added: “This rebrand is about ambition and delivery. We’re creating a wealth management experience that is modern, scalable, and relentlessly client focused. Our clients deserve the best of both worlds – personal attention backed by institutional strength – and that’s exactly what PWM now offers.”
