Mattioli Woods has reported a significant surge in demand for its employee benefits technology solutions, with client adoption increasing by more than 350% since 2023.
By the end of 2025, the number of clients implementing the firm’s technology solutions had more than tripled, reflecting a step change in employer appetite for digital, flexible and personalised benefits platforms. The pipeline of clients and prospects engaging with Mattioli Woods in this area has reached its highest level on record, representing a 400% increase on 2023.
To meet accelerating demand, the firm has expanded both its technology consulting and delivery teams, with further recruitment planned throughout 2026 as it continues to invest in this high-growth area.
The rapid uptake is driven by four main factors: advances in sophisticated and affordable platforms, intense competition for talent requiring compelling benefits, the challenges of engaging hybrid workforces, and preparation for the payrolling of benefits from April 2027. Central to this growth is MyWay, Mattioli Woods’ market-leading employee benefits platform, which allows employers to deliver flexible, personalised benefits through a single, intuitive digital portal. Employees can manage and tailor benefits to their needs, improving engagement and visibility.
Evolving workforce expectations are driving greater investment in workplace technology. Data from Carers UK shows that nearly three million UK employees now balance paid work with caring responsibilities, increasing demand for flexibility at work1.
One clear response is the growth of benefits that give employees more control over their time, such as tradeable annual leave, now offered by 69% of employers (up from 65%), according to the latest Alan Jones survey2. At the same time, organisations are expanding benefits linked to sustainability and financial wellbeing. Cycle to Work schemes are now offered by 80% of employers (up from 75%), Give As You Earn schemes by 41% (up from 35%), and salary sacrifice car schemes by 36% (up from 31%). Health and wellbeing support is also becoming more widespread, with more organisations providing medical screening (39%, up from 36%) and gym memberships (52%, up from 48%)3. As flexibility, sustainability, and health-related benefits move further into the mainstream, employers are increasingly investing in robust digital infrastructure to ensure employees can easily view, access, and manage the options available to them.
MyWay enables organisations to bring together flexible, sustainable and health benefits in one place, from health cash plans covering dental, optical care and therapies, to electric vehicle schemes and wellbeing support, while making options affordable through salary sacrifice and improving employee engagement.
Sean McSweeney, Employee Benefits Team Director at Mattioli Woods, said:
“We are seeing a fundamental shift in how employers view benefits technology. It’s no longer a ‘nice to have’ – it’s a strategic tool for talent attraction, retention and compliance.
“The scale of growth since 2023 demonstrates that employers recognise the value of investing in modern, integrated platforms like MyWay. With upcoming regulatory changes and ongoing pressure in the recruitment market, we expect demand for benefits technology to remain exceptionally strong.”
Mattioli Woods’ Employee Benefits division, supported by 60 specialists and 15 years’ experience, combines consultancy expertise with market-leading technology to deliver tailored programmes aligned to workforce demographics and business objectives. As organisations prepare for payrolling reforms in 2027 and compete for talent in hybrid work environments, technology-enabled benefits solutions are set to play an increasingly central role in workforce strategy.
