Gold prices edge higher, up 0.3 percent to $5,183.85 per ounce after hitting a two-week high on Tuesday.1 This was fuelled by a fresh wave of safe-haven demand due to uncertainty over U.S. President Donald Trump’s tariff State of the Union address this week, where he defended his plans to raise tariffs with ‘no change in the offering’.3
Rick Kanda, Managing Director at The Gold Bullion Company, has shared his expert insight on why gold prices continue to rise again:
“In early 2026, gold prices peaked at $5,500 an ounce, following a year in which its value had soared, with a long-term forecast for gold prices keeping its 2026 year-end forecast at $6,000.2
Why is gold demand rising again?
“Throughout history, gold has consistently maintained its value, even during times of global and economic uncertainty, which makes it a reliable investment option when interest rates fall or markets crash.
“Events such as the U.S. dollar being in the midst of its steepest decline in decades, the upcoming reintroduction of new Trump Tariffs this week, and rising inflation rates have all played their part in the demand for gold rising again.3 On top of this, it’s evident that dramatically changing gold prices are gaining attention in the news, which is leading people who aren’t considered to be investors, to look to gold as a safe haven asset to diversify their portfolios.”
As the price of gold continues to rise, is now the time to invest?
“Gold investment should not be dependent on whether the market is either surging or falling; you should be more focused on whether your financial situation enables you to do so at that particular time. Gold should always be seen as a long-term investment strategy.
“The time is right if you have the funds, you are in a financially stable position, and you’re looking for an investment that will store value long-term without thought towards any short-term price fluctuations.”
Rick finishes: “Gold should not be looked at as an asset you react to impulsively. Remember that gold is a long-term investment, not a short-term trade, and market fluctuations are a natural part of the cycle, not a reason to panic. If you have invested in gold for the right reasons, which are long-term financial storage, short-term declines in the market should not hurt your confidence.”
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