Savers invested ยฃ43.4bn in retail funds in 2021, approaching the record 2017 net retail sales of ยฃ48.6bn, data published today by the Investment Association (The IA) reveals. 2021 was a year characterised by continued high inflows to responsible investment funds, outflows from UK equity funds, and an increased appetite for active-style management.
The key findings for 2021 in the fund market show:
- Inflows to responsible investment funds totaled a record ยฃ16bn, up ยฃ4.3bn on 2020.
- Most inflows in the retail fund market went to active funds in 2021, with active funds pulling ยฃ25.2bn, compared to ยฃ18.3bn to tracker funds.
- Outflows from UK equity funds reached a record ยฃ5.3bn in 2021 – larger than the previous record of ยฃ4.9bn in 2016, when the UK voted to leave the European Union.
- Equity, fixed income and mixed asset funds all saw inflows of more than ยฃ10bn each, with equity funds being the most popular asset class in 2021 (ยฃ14.8bn).
Key findings for December 2021 include:
- December saw net retail sales of ยฃ2.3bn, with equity funds being the most popular asset class seeing ยฃ1bn of inflows.
- Global remained the best-selling IA sector for the seventh consecutive month, and was the best-selling sector every month of 2021, excluding May.
- Tracker funds outsold active funds in December, with inflows of ยฃ1.3bn compared to ยฃ930m for active funds.
Chris Cummings(pictured) Chief Executive of the Investment Association said:
โInvestors put their lockdown savings to work in 2021, with near record inflows to retail funds in 2021 helping investors take part in the global Covid-19 market bounce-back. This was particularly so in the first half of the year, when monthly inflows into funds peaked at ยฃ6.2bn at the end of the 2021 ISA season in April. While new variants of Covid-19 appeared throughout the year, every month of 2021 saw net inflows – against a backdrop of rising prices eroding the value of saving in cash.
โThe return of significant inflation in the second half of 2021 indeed left its mark, with falling flows into bond funds, but overall investor confidence remained resilient. Growing focus on climate change in the year Glasgow hosted COP26 also helped take flows into responsible investment funds to new heights.โ
FUNDS UNDER MANAGEMENT AND NET SALES
| โฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏโฏย | Funds Under Managementย | Net Retail Salesย | Net Institutional Salesย |
| December 2021 | ยฃ1.6 trillion | ยฃ2.3 billion | -ยฃ943 million |
| December 2020 | ยฃ1.4 trillion | ยฃ6.2 billion | ยฃ4.8 billion |
BEST SELLING INVESTMENT ASSOCIATIONโฏSECTORSย ย
The five best-selling Investment Association sectors for December 2021 were:
- Global with net retail sales of ยฃ834 million.
- Short Term Money Market was second with net retail sales of ยฃ557 million.
- Mixed Investment 40-85% Shares followed with net retail sales of ยฃ366 million.
- Volatility Managed was fourth with net retail sales of ยฃ354 million.
- North America was fifth with ยฃ291 million.
The worst-selling Investment Association sector in December 2021 was UK All Companies, which experienced outflows of ยฃ781 million.
NET RETAIL SALES BY ASSET CLASS
Equity funds was the best-selling asset class in December 2021, with ยฃ1 billion in net retail sales.
Money Market funds was the second best-selling asset class, with ยฃ572 million of inflows.
Fixed Income funds was the third best-selling asset class in December 2021, with ยฃ288 million of inflows.
Other (which includes the Targeted Absolute Return, Volatility Managed, and Unclassified sectors) was fourth with inflows of ยฃ237 million.
Mixed Asset funds was the fifth best-selling asset class in December 2021, with ยฃ62 million of inflows.
Property funds saw ยฃ62 million of inflows.
NET RETAIL SALES OF EQUITY FUNDS BY REGION*
Global was the best-selling equity fund region in December 2021, with net retail sales of ยฃ1 billion.
North America was second with net retail sales of ยฃ307 million.
Europe was third with net retail sales of ยฃ127 million.
Japan was forth with net retail sales of ยฃ77 million.
Asia and UK funds both experienced outflows in December 2021. Asia saw net retail outflows of ยฃ62 million and UK funds saw ยฃ899 million of outflows.
TRACKER FUNDS
Tracker funds saw a net retail inflow of ยฃ1.3 billion in December 2021. Tracker funds under management stood at ยฃ298 billion as of the end of December. Their overall share of industry funds under management was 18.8%.
RESPONSIBLE INVESTMENT FUNDS
Responsible investment funds saw a net retail inflow of ยฃ1.2 billion in December 2021. Responsible investment funds under management stood at ยฃ89 billion as of the end of December. Their overall share of industry funds under management was 5.6%.
GROSS RETAIL SALES BY DISTRIBUTION CHANNEL
In December, gross retail sales for UK fund platforms totalled ยฃ12 billion, representing a market share of 50.8%.
Gross retail sales through Other UK Intermediaries including IFAs were ยฃ6 billion, representing a market share of 25.3%.
Direct gross retail sales in December were ยฃ891 million, representing a market share of 3.8%.




