Searches for “is Trump good for the stock market” soared by 170% over the past month following Trump’s announcement of a new tariff deadline on August 1.1 Meanwhile, searches for “should I sell Tesla stock now” skyrocketed by over 5,000% as Tesla’s stock took a hit after Trump dismissed Elon Musk’s plan to start a new political party, calling him a “train wreck” amid ongoing public clashes between the two.2
But which stocks remain the most popular amid the tariff chaos—and why are certain countries investing more than others?
Intrigued, forex broker experts at BrokerChooser analysed search volumes for key stock-related phrases like “[stock] share price,” “price of [stock] today,” and other relevant phrases to identify the most searched for stocks across countries and worldwide.
Key findings:
- Tesla remains the most searched stock among Brits, with a 195.8% spike in monthly searches compared to the same period last June.
- Nvidia (877,900 UK searches) and Amazon (172,900 UK searches) take second and third place, reflecting growing interest in AI and tech-focused investments.
- Meta rounds off the top five, with UK searches for “Meta stock” surging 30.03% compared to the same period last year.
The UK’s most googled stocks revealed
| Rank | Stock | Average monthly search volumes (Global) | Average monthly search volumes (UK) | UK share (%) |
| 1 | Tesla | 13,796,500 | 969,600 | 7.03% |
| 2 | Nvidia | 14,619,900 | 877,900 | 6.01% |
| 3 | Amazon | 3,219,900 | 172,900 | 5.37% |
| 4 | Palantir | 2,332,472 | 171,300 | 7.34% |
| 5 | Meta (Facebook) | 3,352,200 | 157,750 | 4.71% |
| 6 | Apple | 2,932,750 | 118,950 | 4.06% |
| 7 | Alphabet (Google) | 1,747,500 | 84,900 | 4.86% |
| 8 | Microsoft | 1,508,200 | 79,650 | 5.28% |
| 9 | Walmart | 696,600 | 37,500 | 5.38% |
| 10 | ASML | 530,400 | 33,400 | 6.30% |
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Despite the recent drop in share price amid the Trump-Musk feud, Tesla continues to dominate UK’s search interest with 969,600 monthly searches in the UK, accounting for 7.03% of the brand’s global searches. The US and Canada lead globally, generating 7,295,380 and 1,627,400 monthly searches, respectively, for the electric vehicle giant. Notably, UK searches for “Tesla stock” have increased by a jaw-dropping 195.8%, compared to the same period last year.
Nvidia takes a strong second place, drawing 877,900 monthly searches in the UK. Earlier this month, the US-based semiconductor giant made history as the world’s first company to reach a $4 trillion market value.3 This milestone comes amid rising global trade tensions, underscoring the surging demand for Nvidia’s high-powered AI chips.
Amazon ranks third among the UK’s most searched stocks, with 172,900 monthly searches—up 10.32% from the same time last year. The boost comes as Amazon announces plans to invest £40 billion in the UK over the next three years.4
Palantir and Meta round off the top five most searched stocks in the UK, drawing 171,300 and 157,750 monthly searches, respectively. Searches for “Meta stock” have spiked by 30.03% compared to the same period last year, as Meta ramps up investments in AI strategy. In June, the company finalised a $14.3 billion investment in Scale AI, whose CEO will join a new team being formed by Mark Zuckerberg to pursue artificial general intelligence (AGI).5
The countries with the highest stock market participation rate
| Rank | Country | Region | % of shareholdingpopulation | # of shareholders |
| 1 | US | Americas | 55% | 185.4M |
| 2 | Canada | Americas | 49% | 19.1M |
| 3 | Australia | Oceania | 37% | 9.6M |
| 4 | UK | Europe | 33% | 22.1M |
| 5 | New Zealand | Oceania | 31% | 1.6M |
| 6 | Sweden | Europe | 22% | 2.3M |
| 7 | Russia | Europe | 21% | 30.5M |
| 8 | Finland | Europe | 19% | 1.0M |
*Table sourced from Visual Capitalist6
Adam Nasli, from BrokerChooser explains the differences in stock market participation across countries:
“Stock market participation is largely shaped by a country’s financial infrastructure, economic development, and the financial capacity of its population. The US leads globally, with 55% of its population invested in the stock market, followed by Canada (49%) and Australia (37%). These countries benefit from broad access to online trading platforms, widespread financial literacy, and strong regulatory protections, which have helped normalise investing as a pathway to building long-term wealth.
In contrast, countries with low participation rates often face structural and cultural barriers. In markets like Mexico, Morocco and the Philippines—where fewer than 2% of the population hold stocks—low financial inclusion and limited disposable income can hinder stock market engagement.
Cultural perceptions of risk and wealth also play a pivotal role. In countries with high stock market participation, investing is often viewed as a fundamental part of retirement planning and long-term financial growth. Conversely, in countries with low engagement, individuals may prefer tangible assets like real estate or gold, or rely more heavily on cash savings. This cautious approach is often due to limited financial literacy or a deep-rooted fear of market volatility—barriers that can only be overcome through improved financial education, greater transparency, and the creation of more inclusive, supportive investing environments.”
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Methodology:
- Forex broker experts at BrokerChooser conducted a study to identify the most Googled stocks worldwide.
- To do this, they compiled a seed list of the top 50 largest companies based on market capitalisation, as listed on CompaniesMarketCap.com.
- Using keyword analytics tool Ahrefs, the team analysed average monthly Google search volumes for each company, looking at both global figures as well as data from key English-speaking markets including the US, UK, Canada, and Australia.
- The study also incorporated data from Visual Capitalist on stock market participation rates by country.
- All data was collected on 8 July 2025 and is correct as of then.
