Public relations and advertising giant WPP has acquired Latin American ecommerce agency Corebiz for an undisclosed sum as part of an effort to strengthen its digital commerce capabilities in the region.
WPP said on Monday that the acquisition was aligned with its accelerated growth strategy, building on existing capabilities in the areas of commerce and technology.
The FTSE 100-listed firm noted that Corebiz employs over 600 people across Latin America, with the majority of its headcount being based in São Paulo and Franca in Brazil.
WPP said the Brazilian operations of the company will join its VMLY&R COMMERCE global network, with further regional outposts of the business coming onboard over the course of the coming year.
Reporting by Iain Gilbert at Sharecast.com
