The FCA’s plans to introduce Targeted Support from April 2026 represent one of the most significant regulatory developments which advisers need to be aware of at the moment.
In this week’s episode of IFA Talk, Matt and Sue welcomed Chet Velani, Managing Director at EV, to chat through some of the key issues around what Targeted Support is really designed to achieve, how it might work in practice, and what advisers can be doing now to stay ahead of the curve. Chet was a great guest and had plenty of practical ideas to share.
EV is a financial services technology provider working with millions of consumers and a significant proportion of the UK advice market, giving Chet a unique perspective on how regulation, technology and advice intersect.
What this week’s conversation is all about
- Targeted Support explained
What the FCA means by Targeted Support, how we’ve arrived at this point, and the consumer outcomes the regulator is aiming to deliver. - The adviser perspective
The key challenges and opportunities that Targeted Support presents for advisers and firms, and how it fits alongside full regulated advice rather than replacing it. - Implementation in practice
What a successful Targeted Support deployment looks like in the real world, including practical considerations around data, segmentation, technology and cost. - Looking ahead
How Targeted Support could evolve over the next few years and what its wider impact might be.
As Chet explains on the podcast, Targeted Support isn’t about eroding the value of advice. Instead, it’s about creating clearer, scalable pathways that use data and technology to support more people, while enabling firms to deliver demonstrably better outcomes for consumers.
However, for advisers, understanding the bigger picture, how this framework is likely work in practice and how it could complement existing advice models will be really important.
Be sure to check out this episode and all other episodes of IFA Talk on Spotify, Apple Podcasts, and Amazon!
Also, to listen to the episode with L&G’s James Giblin, mentioned in this episode, click here!
Chet Velani

As Managing Director and Board Member, Chet is the strategic architect behind EV’s vision. He is responsible for not only identifying the path forward but driving the implementation of strategies that define our future.
Blending deep technical wisdom with creative leadership, Chet is a Fellow of the Institute of Actuaries (FIA) and holds a BSc in Actuarial Science from the University of Kent. However, his focus extends far beyond the numbers. Chet is dedicated to the art of collaboration, working closely with our partners to design and deliver innovative solutions that truly solve problems. Whether through financial guidance, face-to-face interaction, or digital advice, his goal is to bridge the gap between complex financial needs and tangible user solutions.
At his core, Chet is championed by a defining belief that everyone, regardless of background, has the right to quality, affordable, and accessible financial planning support.



